Agent.ai just hit 2 MILLION users. Here’s why it matters.

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Dharmesh Shah (co-founder of HubSpot and certified startup whisperer) just dropped a mic post on LinkedIn:

Here’s the wild part:
Agent.ai didn’t even exist a year ago. And, Darmesh is building it on his own using a community-based approach.

So how did this AI side hustle go full rocketship?

The Cheat Code: Dharmesh himself.
This guy is what happens when you mix a product builder, a marketer, and a distribution channel—all in one brain.

Agent.ai is a dead-simple app that lets you create your own AI agents (like “Startup Coach” or “Legal Assistant”) without needing to code.
It’s ChatGPT… but customized and useful.

Why it worked:

  1. Built-in virality – Users create agents, then share those agents.

  2. No friction – No login required. Just start chatting.

  3. Dharmesh’s distribution power – He launched to his 1,2 mil+ followers.

  4. Playground vibe – The site feels fun, like early Twitter bots or TinyURL days.

The Playbook You Can Steal:

  • Make it dead simple
    The homepage IS the product. No scroll. No fluff. Just use it.

  • Let users build AND share
    Think: What’s the smallest thing my users can create and feel smart about?

  • Have a founder who ships
    Dharmesh built this while running a billion-dollar company. No excuses.

Big Picture:
This isn’t just about 2M users. It’s about how side projects—with AI as the engine and distribution as the fuel—can beat startups with 10x the funding.

Welcome to the new startup playbook.
One founder. One idea. Zero excuses.

Want a deep dive on how to build your own Agent.ai-style product? Hit reply.
I might just write that next. 😉

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About the Author

DJ

Founder & CEO / passionate to write about innovation, startup, biotech and bioeconomy. Interested in AI, SEO, copywriting and breeding unicorns 🦄🦄🦄

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