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The Sneaky Way to Track Web Traffic AI Tools Are Throwing at You 🕵️‍♂️

AI tools like ChatGPT, Gemini, and Perplexity are quietly becoming your unpaid sales team.
When they recommend your site in a reply, people click… and land on your page.
The catch? Google Analytics hides that traffic in “Referral” or “Direct” like it’s nothing special.
With one tiny GA4 tweak, you can spot every visit AI sends your way.
Once you see it, you can double down on the content AI already loves.
It’s like SEO for the robot overlords—only faster.

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