Marketing copy is one of those things that always sounds easy… until you actually have to write it. Then you hate it and love it all at one. It becomes a strange mix of overthinking, deleting sentences, and wondering why five words can take half an hour.
A brand story.
A homepage headline.
Five social media posts.
An ad caption that doesn’t sound like every other ad on the internet.
That’s exactly where Soolo.ai positions itself: as an AI tool designed to help brands and creators generate marketing text faster, more consistently, and with less creative burnout.
For this test, we wanted to see whether Soolo.ai feels like a serious marketing assistant — or just another text generator.
What Soolo.ai Is Designed to Do
Soolo.ai focuses on brand and marketing content generation. Its core promise is to help you create:
brand stories and positioning text
social media posts
website copy (hero sections, descriptions)
ad headlines and short-form marketing text
tone and style variations
Instead of starting from a blank page, Soolo.ai aims to give you structured, usable drafts that can be refined and adapted to your brand voice.
Before diving into our hands-on test, here’s how Soolo.ai presents its own branding workflow in their official product video.
Our Test: Building a Brand Step by Step
We tested Soolo.ai using its full brand creation flow to see how well it understands and translates a real brand into a coherent identity. Because we were working with the free version, we focused primarily on branding — even though Soolo.ai also includes features for marketing planning, content creation, and communication strategy.
Step 1 – Name & Story
After entering basic information about our brand and telling the system its name, Soolo.ai generated nine alternative brand name suggestions, each with a short explanation of why that name could work.
To be honest, none of the suggested names truly resonated with us. We got options such as Quallos, Syft, Fierza, and Oria. They sounded modern and startup-friendly, but felt too generic and disconnected from our existing brand personality.
This step showed creativity, but also confirmed that naming is still a very human decision.
Step 2 – Logo Design
Next came logo generation based on the selected brand direction.
Here, Soolo.ai surprised us in a very positive way.
Out of the nine logo options, several were genuinely good. What impressed us most was that the system automatically proposed colors very close to our real brand palette, without us explicitly defining them in advance.
The logos did not feel random or chaotic. They were visually coherent, modern, and realistic as a starting point for a real brand.
Step 3 – Brand Identity & Guidelines
Once a logo was selected, Soolo.ai generated a full brand identity package, including:
- primary, secondary, and accent colors
- typography choices
- a “Brand Manifesto” with mission, vision, and brand story
- a structured Brand Guidelines document
This is where the tool really stood out.
The Brand Manifesto did not feel like generic AI copy. It was intelligent, readable, and surprisingly natural — not something that “smelled like AI.”
Finally, Soolo.ai allowed us to download everything as a clean, well-designed PDF Brand Guidelines document.
The result looked professional, consistent, and ready to be shared with a team or clients.
If you’re curious about other AI branding tools we recently wrote about Looka, so check it out!
Final Verdict
In short: we were very satisfied. We love how easy it was.
Soolo.aidid not produce any absurd or unusable outputs.
The logos made sense.
The colors worked together.
The typography felt intentional.
And the Brand Guidelines PDF did not fall apart visually — on the contrary, it looked polished and professional.
Everything felt coherent and thoughtfully structured, which is exactly what you want from a brand-building tool.
While the brand name suggestions weren’t a match for us, the logo design and brand identity generation clearly show that Soolo.ai can be a powerful assistant for early-stage branding and marketing foundations.
This is not a toy tool. It feels like a serious branding companion.
We give Soolo.ai a score of 4.5 / 5 on the LMAI scale.
